Director of Product Marketing

CuraLinc Healthcare

Job Description

Director of Product Marketing

Location: Nationwide (Chicago Preferred)

CuraLinc Healthcare is seeking an experienced marketing professional to develop and execute programming to support the organization’s commercial initiatives. The ideal candidate will be a creative and detail-oriented self-starter who will help CuraLinc cultivate and enhance the value of our brand.

Primary Responsibilities

In addition to managing a small team of design and copywriting professionals, the Director of Product Marketing will be responsible for developing and executing CuraLinc’s marketing and sales enablement plans to support organizational revenue objectives.

· Increase Brand Awareness by Developing and Executing a Communication Campaign to Prospective Clients and Advisors

· Develop CuraLinc’s Social Properties to Align with the Organization’s Marketing Strategy

· Create Press Releases, Blog Concepts and Customer Testimonials

· Facilitate Placement of Subject Matter Expertise in Industry and National Periodicals

· Actively Participate in CuraLinc’s Product Development Process

· Develop Value Statements and Fact Sheets for New and Existing Products

· Monitor and Assess Investments in Sponsorships and SEO

· Maintain Catalog of Sales Collateral (Presentations, Proposal Templates, Data Sheets, Proposals, etc.)

Required/Minimum Qualifications

· Seven (7) Years of Progressive Responsibility in Strategic B2B Marketing within Employee Benefits

· Experience Using Marketing Automation to Engage Prospective Clients

· Proficiency within the Microsoft Office Suite and the Adobe Creative Suite

· Excellent Communication Skills, Including Written and Visual Competencies

· High Sense of Personal Accountability and Ownership

CuraLinc Healthcare delivers transformative mental health care fueled by connectivity , marrying technology and personalized advocacy to support thousands of employers and millions of their employees throughout their mental health care journey.

Job Requirements

Primary Responsibilities

In addition to managing a small team of design and copywriting professionals, the Director of Product Marketing will be responsible for developing and executing CuraLinc’s marketing and sales enablement plans to support organizational revenue objectives.  

 

·        Increase Brand Awareness by Developing and Executing a Communication Campaign to Prospective Clients and Advisors

·        Develop CuraLinc’s Social Properties to Align with the Organization’s Marketing Strategy

·        Create Press Releases, Blog Concepts and Customer Testimonials

·        Facilitate Placement of Subject Matter Expertise in Industry and National Periodicals

·        Actively Participate in CuraLinc’s Product Development Process

·        Develop Value Statements and Fact Sheets for New and Existing Products

·        Monitor and Assess Investments in Sponsorships and SEO

·        Maintain Catalog of Sales Collateral (Presentations, Proposal Templates, Data Sheets, Proposals, etc.)

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