Content Marketing Specialist

Cantel Medical

Job Description

About the role

As a key member of the Marketing & Brand Management team, this position is responsible for conveying the organization's brand messaging and positioning. The Content Specialist will manage the content creation and publishing process, research and monitor trends, and leverage data and metrics to glean insights for how to best communicate our brand promise and value proposition to various target audiences. They will draft written materials, prepare presentations, and create and maintain positive relationships on behalf of HuFriedyGroup with media outlets and key industry influencers.

What you will do

  • Write clear, attractive copy with a distinct voice*
  • Collaborate with Marketing Specialists to produce copy for campaigns and articles and to advertise our company and products
  • Manage Content Calendar; includes facilitation of content planning meetings and ensuring consistency across channels (email, social, blog)*
  • Manage HuFriedyGroup Blog; includes recommending topics, writing copy, scheduling, and deploying; partner with Digital Marketing Specialists to analyze performance and recommend improvements
  • Research industry-related topics
  • Interview industry professionals and incorporate their views in blog posts*
  • Edit and proofread written pieces before publication*
  • Identify customers’ needs and recommend new topics
  • Draft content (e.g., press releases) for mass media or company website*
  • Liaise with media and handle requests for interviews, statements etc.*
  • Foster relationships with advocates and key stakeholders
  • Assist in communication of strategies or messages from senior leadership
  • Organize initiatives and plan events or press conferences.
  • Other duties as assigned

What we are looking for

  • Minimum 2-3 years of marketing experience, with progressive responsibilities
  • Bachelor’s Degree in marketing or communications, or equivalent experience
  • Proven experience as communications specialist
  • Experience in web design and content production is a plus
  • Experience in copywriting and editing*
  • Solid understanding of project management principles
  • Excellent communication (oral and written) and presentation skills*
  • Must have strong organizational and planning abilities
  • Degree in public relations, communications, or relevant field preferred
  • Strong interpersonal, organizational and time management skills.*
  • Excellent written and verbal communication skills, organization, and attention to detail*
  • Ability to manage competing priorities and meet deadlines in a fast paced, changing environment*
  • Strong work ethic, highly responsive and dedicated to program results
  • Self-motivated with the ability to work independently and take ownership of special projects
  • Embraces change with creativity and innovation
  • Computer proficiency in a Windows environment (Word, Excel, PowerPoint) a must
Additional Information
* Duties and responsibilities considered to be essential functions of the position.
**EEO/Affirmative Action Employer   #CB

Who we are

At Cantel, preventing infection is our business. We are dedicated to delivering high-quality, innovative solutions that help our customers improve patient care. Choosing a career with Cantel means joining a company that’s driven by an entrepreneurial spirit and the passion to shape the future of infection prevention. If you want to be inspired by your work and have a hand in shaping the future of infection prevention, we want to meet you. Come and see why people love working here.
Cantel is a leading global company dedicated to delivering innovative infection prevention products and services for patients, caregivers, and other healthcare providers which improve outcomes, enhance safety and help save lives. Our products include specialized medical device reprocessing systems for endoscopy and renal dialysis, advanced water purification equipment, sterilants, disinfectants and cleaners, sterility assurance monitoring products for hospitals and dental clinics, disposable infection control products primarily for dental and GI endoscopy markets, dialysate concentrates, hollow fiber membrane filtration and separation products. Additionally, we provide technical service for our products. Cantel is comprised of three divisions: Medical, Life Sciences and Dental

Job Requirements