Marketing, Brand Strategist

Kforce Finance and Accounting

Job Description

RESPONSIBILITIES:

Kforce has a client in Chicago, IL that is currently seeking a Marketing, Brand Strategist. You will use your skills to leverage brand as a strategic asset to building and supporting the firm. This position is a centralized function and supports internal clients.

Key responsibilities include:
  • Marketing, Brand Strategist will educate internal stakeholders on our brand naming standards

  • Manage all aspects of naming projects, including conducting naming assessments/brainstorms, generating names, owning desktop searches, and building and giving presentations

  • As a Marketing, Brand Strategist, you will liaise with the office of General Counsel to review and approve all names

  • Collaborate on brand strategy positioning and messaging projects, including the development of value propositions, brand narratives and messaging guides

  • Revise, edit, and proofread content as needed

  • Marketing, Brand Strategists support on additional brand strategy projects and priority initiatives

Job Requirements

REQUIREMENTS:

  • Bachelor's degree preferred

  • 4-7 years in brand strategy a related field, either client or agency-side

  • Previous naming, positioning, and messaging experience required

  • Excellent written, verbal communication and interpersonal skills

  • Ability to develop very strong, original ideas under pressure and with quick turn around

  • Ability to explain, sell and defend ideas, while remaining open to feedback and constructive criticism

  • Strong attention to detail and ability to self-manage

  • Collaborative and diplomatic work style

  • B2B background or understanding of professional services business/environment preferred



Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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