VP Sales MidWest


Job Description

The VP, Sales - MidWest is a managing seller responsible for prospecting and closing sales in Company’s Market Leading Contextual Advertising platform. Reporting to the Chief Growth Officer (CGO), this role is responsible for leading and developing a sales team as well as developing key relationships in the MidWest region to drive real value for our clients through Company products. 

VP, Sales have a deep knowledge of the online media landscape, the advertising community and have 10+ years of proven media sales experience.  The VP, Sales is a self motivated  leader who can work with internal teams and are committed to achieving and exceeding sales goals while growing Company’s products in their allocated region.


  • Drive Revenue for MidWest - Responsible for a book of business and driving revenue and new business in our MidWest region of at least 5M+ annually. This role is responsible for partnering with MidWest Agencies to grow business across a variety of accounts in multiple verticals:
    • Drive Sales from Marketing Channels - Identify and qualify opportunities from marketing driven leads
    • Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFP’s, and out of the box sales solutions
    • Upsell current clients in current and new products - Provide market insight into the in-image and in-video display vertical and generate sales specifically from key brands and agencies. Support the roll out of Verity in 2020 and provide market insights from clients
    • Activate and build strong relationships in key categories: Auto, CPG, Entertainment, Retail and Fashion/Beauty
  • Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide Company solutions for their marketing and advertising goals. 
  • Talent Management - 
    • Oversee a team of sellers at various levels; building a highly inclusive culture ensuring team members thrive and organizational outcomes are met
    • Drive effective recruitment, onboarding, professional development, performance management and retention of MidWest Sales team members
    • Translate regional strategy into individual actionable goals for performance and growth helping to implement organization-wide revenue goal setting and performance management
    • Ensure team members are having the best possible Company experience by inspiring team members and delivering meaningful feedback and coaching to the teams, evidenced by regular feedback requests, 1:1’s, quarterly reviews and recognition
  • Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients’ needs
  • Internal Collaboration - Work with Account Manager and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations.
  • Strategic Sales - Support of CGO in developing, managing and executing strategic sales opportunities

Minimum Qualifications

  • Bachelor's Degree in Media or Marketing/Advertising field
  • Ideally 10+ years of selling experience in digital advertising sales (has to be sales in our specific industry whether publisher or tech sales)
  • Experience managing a large book of business (5M+)
  • Must have strong selling experience and track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region
  • Programmatic experience a plus
  • Proficient in SalesForce (is comfortable logging meetings, calls, pulling reports, etc.)
  • PowerPoint, Excel and Word skills a must
  • Must possess superb written and verbal communication skills
  • Uses Seller Crowd and checks the trades for updates on accounts
  • Fundamental understanding of business drivers (P/L, Operating Statement, COGS, Revenue, etc.)
  • Outgoing and can build and maintain/grow client relationships at all levels (entertaining is required)
  • Proactive not reactive in approach

Job Requirements