Marketing Specialist

Cantel Medical

Job Description

About the role

The primary focus for the Marketing Specialist is to assist the Product Management team with key project deliverables to support the achievement of the Product Management department goals:

  • Marketing research, analysis, and strategy to develop and launch new products
  • Driving sales results to achieve the global financial plan for the product portfolio
  • Building and sharing strong product and market knowledge throughout the organization
  • Cultivating relationships with key industry Customers and cross-functional areas

What you will do

This individual will be expected to gain an understanding of the medical device business and the US Endoscopy product portfolio. The position will have a focus product category and will have the following responsibilities under the direction of a Product Manager (product category owner) including:
Market Research & New Product Development
  • Provide market intelligence on the trends, customers, competitors and other factors affecting the marketplace to support management decision making.
  • Gather data on competition, summarize, and communicate findings.
  • New product development research to support business cases and marketing planning.
  • Frequent communication and collaboration with global sales team on focus projects and products. PVP participation and Field Travel (up to 10% in US).
  • Attend major industry tradeshows to build clinical, product, and market knowledge.
  • Collaborate with cross-functional teams to learn about the NPD process and provide commercial feedback
  • Participate in all phases of the stage-gate process for NPD including product research, product testing, infield design testing support, financial analysis and forecasting, situation analysis, product positioning, customer analysis, marketing plan, and sales and Customer communication plan.
  • Commercial lead on business continuity projects.
Financial Analysis, Trending, and Reporting for Existing and New Products
  • Analyze data to support key marketing metrics for financial and market reports on product portfolio.
  • Trending reports (Ex: Identifying and Understanding Lost Business).
  • Product performance report review and data analysis support for PM team.
  • Financial planning and modeling for new products.
  • Inventory planning and forecasting support for focus product area.
Implementation of Product Marketing Plans and key POAs for focus product area
  • Support the PM Team with activities that drive sales and education for strategic product lines
  • Downstream sales support for product promotions and development of sales collateral.
  • Support and participate in sales meetings, national & regional conferences and events.
  • Presentation content development and training support

What we are looking for

  • BA degree in business, Marketing, Communications, or related field of study
  • 1-3 years of relevant business experience
  • Excellent verbal, written and interpersonal skills
  • Strong quantitative, analytical, and problem-solving skills
  • Organized and detail oriented
  • Demonstrated ability to structure and manage a project from start to finish
  • Ability to work in a dynamic and collaborative environment
  • Fluent in Microsoft Office Applications
Working Conditions
  • Domestic travel required Up to 25% of time
  • Typical office setting
  • International travel required TBD   #CB

Who we are

At Cantel, preventing infection is our business. We are dedicated to delivering high-quality, innovative solutions that help our customers improve patient care. Choosing a career with Cantel means joining a company that’s driven by an entrepreneurial spirit and the passion to shape the future of infection prevention. If you want to be inspired by your work and have a hand in shaping the future of infection prevention, we want to meet you. Come and see why people love working here.
Cantel is a leading global company dedicated to delivering innovative infection prevention products and services for patients, caregivers, and other healthcare providers which improve outcomes, enhance safety and help save lives. Our products include specialized medical device reprocessing systems for endoscopy and renal dialysis, advanced water purification equipment, sterilants, disinfectants and cleaners, sterility assurance monitoring products for hospitals and dental clinics, disposable infection control products primarily for dental and GI endoscopy markets, dialysate concentrates, hollow fiber membrane filtration and separation products. Additionally, we provide technical service for our products. Cantel is comprised of three divisions: Medical, Life Sciences and Dental

Job Requirements